A Memorandum of Understanding (MOU) has been signed today among four parties in the
real estate agency industry: Century 21 Singapore Holdings Pte Ltd (Century 21),
LandPLUS Property Network Pte Ltd (LandPLUS), Your Estate Specialist LLP (YES)
and the Singapore Estate Agents Association (SEAA). This strategic partnership aims to
establish a robust framework to empower Salespersons aspiring to become Key Executive
Officers (KEOs) and lead their own real estate agencies.
The MOU signifies the parties’ shared commitment to fostering entrepreneurial growth in the
industry. It seeks to guide and support Salespersons in meeting the Council for Estate
Agencies (CEA) requirements for the Real Estate Agency (REA) certification. This
certification enables eligible individuals to apply for their CEA agency licence and assume
the role of KEOs, provided they meet the necessary fit-and-proper criteria.
The collaboration focuses on achieving the following key objectives:
Entrepreneurial Opportunities and Mentorship
Century 21, LandPLUS and YES will offer franchising opportunities and mentorship programs
to equip aspiring KEOs with the tools needed for successful agency licence registration and
operational management.
Comprehensive Training and Development
As individuals must obtain the REA industry certification to register for the CEA agency
license, SEAA will provide the mandatory REA course training, ensuring participants gain
valuable insights into industry regulations, policies, and best practices. This training will be
pivotal in preparing participants for the REA examination and their entrepreneurial journeys.
The above structured training and mentorship will prepare Salespersons to establish and
manage their own real estate businesses while adhering to Singapore’s regulatory standards.
The partnership’s collaborative approach will unlock new opportunities for individuals to thrive
as industry leaders. SEAA will continue to engage with other franchisors or agencies
interested in the programme to collaborate and sign a similar MOU.
Ms Heng Li Li, Founder of LandPLUS said “This collaboration reflects our shared vision of
empowering real estate professionals to achieve their entrepreneurial aspirations.”
Mr Winston Woon, Franchise Manager of Century 21 said “By combining our expertise, we
are creating a strong foundation for the next generation of real estate leaders.”
Mr Benson Leow, KEO of YES said “We are thrilled to offer mentorship and opportunities that
align with our mission to grow the industry sustainably.”
Mr Adam Wang, President of SEAA said “Through this partnership, SEAA reaffirms its
commitment to nurturing talent and raising professional standards within the real estate
community.”
About SEAA
The Singapore Estate Agents Association (SEAA) was formed to represent the property
agencies and property agents in Singapore and is the leading industry association for the
real estate agency industry. With the support from Council for Estate Agencies (CEA) and
the major property agencies, SEAA aims to be a cohesively strong voice for property
agencies and agents and to advocate and further their common interests.
Driven to promulgate and maintain the high standards of the real estate agency profession,
SEAA ensures that the industry remains relevant and sustainable by promoting continuous
learning, upgrading, ethical standards and professional development amongst its 15,000
members. The Association also works closely with the regulatory bodies and stakeholders
on industry initiatives that benefit its members. For more information on SEAA and our REA
course, please visit www.seaa.org.sg.
For further information, please contact:
Ms Teo Wanting
Assistant General Manager, SEAA
HP: 90407180
Email: wanting.teo@seaa.org.sg