About
History & Milestones

Oct 2025
SEAA becomes SIEA, following a merger with IEA. A rebranding exercise was carried out.
January 2025
Signed MOU with Century 21, LandPLUS and YES to establish a robust framework to empower Salespersons aspiring to become Key Executive Officers (KEOs) and lead their own real estate agencies.
June 2025
SEAA and EdgeProp Launch Multi-Listing System (MLS) for Co-Broking
Nov 2023
2 MOUs were signed at the SG KEO Conference 2023. MOU 1: Between SEAA & Law Society; MOU: Between SEAA x Estate Agencies on Best Practice Guide on Co-broking & Estate Agency in offering one-year complimentary Associate Membership to all their agents.
Aug 2023
First in-person Awards Ceremony
Apr 2023
Renewed MOU with SISEU
Oct 2022
Signed Memorandum of Understanding with ReDoc
July 2022
Organised our inaugural Singapore Estate Agents Conference. With theme “Thriving in Tomorrow’s Real Estate Business: Gearing up for what’s coming.
Mar 2022
Signed Memorandum of Understanding with EcoProp
Nov 2020
Organised the inaugural SG Real Estate Agents Execellence Award – Virtual Award Ceremony. The ceremony presented 387 prestigious awards to outstanding agents.
Apr 2020
Ordinary Members community emerged stronger following a merger with KEO Connect Chapter
Aug 2018
Tied up with MHC to offer medical benefits at a preferred rate to our members
Jul 2017
Inked Memorandum of Understanding with Myanmar Real Estate Services Association (MRESA)
Mar 2017
Inked Memorandum of Understanding with Singapore Green Building Council (SGBC)
Aug 2016
Tied up with Amicus to offer our members 11 new productivity tools that will extend their reach to potential clients and deliver more value.
Sep 2016
Signed MOU with KEO Connect to cooperate and work together towards our common interests and goals.
July 2016
Held the inaugural CEO/KEO event
Jun 2016
Signed MOU with SISEU (Singapore Industrial and Services Employee Union and is the second largest union affiliated to NTUC), in bringing more value, provide more opportunities for professional development, and expand the network of our members.
Feb 2016
Association was fully operational
Dec 2015
First steering committee meeting was held